Chief Executive Officer
Prior to joining Invoke Solutions, Basil held executive positions in several large public and privately held entrepreneurial growth companies including industry leaders WillowCSN, Convergys and NEC.
He has held the CEO or other executive positions in many industries including technology, software and BPO services. In 1997, Basil joined Convergys as the Group President and was part of the leadership team during the company’s IPO.
Chief Technology Officer
Iqbal brings over a decade of technology and product management leadership in e-business, digital media, marketing technologies, optimization, and software as a service.
Iqbal comes to Invoke from Tangent Media where as CTO he was instrumental in building a SaaS platform for brand promotions. Iqbal was Vice President of Product Engineering at Imagitas.
Chief Financial Officer
Kevin brings more than 25 years of progressive finance and accounting experience to Invoke Solutions.
A Certified Public Accountant, he has been a Chief Financial Officer for more than fourteen years, primarily in the manufacturing and alternative energy arenas. experience is both wide and deep having worked in both private and public companies in industries ranging from brick and mortar retailing to high-tech, green energy and manufacturing.
VP of Research Insights
Wayne brings over a decade of experience as a market research professional. His expertise spans a number of vertical industries, including consumer packaged goods, information technology, insurance and financial services, and pharmaceuticals.
Wayne has extensive experience in conducting both qualitative and quantitative research that translates into insights aimed at helping businesses make tactical and strategic decisions.
VP of Research & Insights
Capitalizing on her broad research experience over the past 20 years, Kathy demonstrates an in-depth understanding of industry trends and consumer needs.
With an emphasis on how consumers use media, she has conducted a wide variety of projects including advertising messaging, programming evaluation, brand positioning, market segmentation, customer satisfaction, pricing and packaging, and new product development.
VP of Higher Education
Brian is technically a high-school dropout. He jumped ship after the 10th grade and enrolled as a freshman at Simon’s Rock, a liberal arts college in MA that specializes in early college entrance.
He graduated with a BA in English after spending his junior year at Scotland’s University of Edinburgh, which also provided his initiation to the music of the highland bagpipes, an enduring obsession.
Anne has over 24 years of professional experience in sales, marketing and new business development. Prior to joining Invoke, Anne held senior-level positions as Pierce, Arnold Worldwide, Digitas, The Ad CLub and the World Trade Center Boston.
While at Pierce (an Omnicom company), the agency grew substantially in size and scope due to Anne’s leadership and business development efforts.
VP of New Markets
Dan Krason brings over twenty years of sales and marketing experience to Invoke Solutions. He has spent the majority of his career in the publishing and research industries.
Prior to Invoke Dan was a Managing Director at the Forbes Consulting Group, where he introduced clients to the firm’s technique for measuring subconscious emotions.