Video & Content Evaluation

Shopping behaviors have changed dramatically within the last few years. To optimize the 360° shopping experience, your research approach needs to change, too. Invoke can help.

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Know Your Shoppers

An Invoke LIVE research event brings your shoppers to life. In real-time you’ll watch them illuminate their needs and wants, their decision-making processes, and their gut reactions to companies and brands. And, because hundreds of shoppers can participate in each qualitative research event, you can be confident the recommendations are supported by statistically-sound data.

Revisit the Moment of Truth

Prior to an Invoke LIVE session, we ask shoppers to use their mobile devices in-store. And, during each Invoke LIVE session, we use virtual shelf sets to pinpoint the emotions that arise at the point-of-purchase. The powerful combination of these techniques can help you optimize and streamline the path-to-purchase.

Video Evaluation Features


If you need a national sample of prime-time viewers or a unique target that fits a specific profile, Invoke’s panel partners will find the right viewers.


Essential for pinpointing moments in the storyline that work — or don’t.  Respondents use their mouse to provide in-the-moment feedback. End points can be customized to fit your individual needs — and evaluations can even include a “tune-out” button so you can pinpoint where audiences are likely to drop-off.


Provided through our dial partner, video content can be watermarked with an IP address or respondent IDs.


For short-form content where more than one version of the video may be under-consideration, Invoke’s platform allows for monadic and sequential monadic rotations to eliminate order bias.


After viewing the content, participants respond to your key quantitative diagnostics that are coupled with qualitative open ends – enabling you to fully understand the “why” behind their ratings, and allowing you to pinpoint key drivers for viewership and potential areas for improvement.

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Learn how some of the world’s leading brands use Invoke to optimize their video evaluations.

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